All You Need To Know About IVY PASS

This Friday, fans attending the Oxford United v Stevenage clash will be able to enter a competition run by the U’s to win an incredible prize bundle. Up for grabs is a signed match worn shirt from the game, a signed 2023/24 replica shirt, a signed match ball, as well as a meet and greet at the Training Ground, all courtesy of our matchday partner, IVY PASS.

  • IVY PASS is a fan engagement platform, with no app downloads, no account creation, and no payment.
  • It allows supporters to access branded experiences, exclusive digital moments, and enter competitions.
  • Simply scan QR codes around the ground to receive unique Oxford United branded digital collectible cards. Choose to enter the competition and you can win some great prizes!
  • It’s NOT Crypto, it’s NOT NFT’s…’s simply a great new fan engagement platform. Simply scan the QR codes and enjoy!

There will be four unique digital cards to collect. To access these, look out for the QR codes available in the upcoming email* on Thursday 18th April, then at Friday’s match against Stevenage in the stadium concourses, on the Ox statue, and in the club shop.

To unlock the chance to enter the fantastic competition, simply collect all four digital cards by scanning the QR codes with your smartphone. Once you’ve collected all four cards, you will be invited to enter the competition via a link to an Oxford United competition form. A winner will be chosen at random from all those who enter.

The club will notify the winner before 5pm on Monday 22nd April.

*Supporters are encouraged to update their ‘Club News’ Marketing Preference to be opted in, before Thursday at 2pm, to ensure they receive the email communication with the first digital card.  

How does IVY PASS’s fan experience work?

We have four Oxford United digital cards available for supporters to collect. The first will be in a club email on Thursday 18th April where supporters should simply click on the QR code provided. Please ensure you are opted into ‘Club News’ to receive the first digital card. The following three cards will be available to scan at the game on Friday 19th April against Stevenage. One QR code will be in the club shop, one will be at the Ox statue, and the final QR code will be in the stadium concourses.

After collecting the first digital card, supporters will be able to add a ‘Membership Card’ to their Apple or Google Wallet where they can store and view the main digital card, as well as revisit the digital platform to view all other cards collected.

Until a QR code is scanned, each digital card will be shown in grey on the digital platform. The card will ‘unlock’ itself showing you have collected that card.

Once all four cards have been unlocked, supporters can scroll down on the digital platform page and enter the competition to win a signed match worn shirt from the game, a signed 2023/24 replica shirt, a signed match ball, and a meet and greet at the Training Ground.

What is the benefit to me as a supporter?

We have four digital cards available to collect by simply scanning the available QR codes in the newsletter, in the stadium concourses, at the Ox statue, and in the club shop. Collecting these cards is a great way to remember your experience at the last home game of the regular season against Stevenage.

Supporters who collect all FOUR Oxford United digital cards can then enter a competition to win a fantastic prize bundle: a signed match worn shirt from the game, a signed shirt, a signed match ball, and a meet and greet at the Training Ground, all courtesy of matchday partner, IVY PASS.

Is there any payment involved in this activity?

No payment is required to take part at any stage.

What data will I need to provide to take part in this activity?

No personal data will be collected from you when collecting the Oxford United digital cards. You will only be asked for some personal data if you would like to enter the competition once you’ve collected all four cards. This data is shared only with the club, no external third parties, and is collected purely for the purposes of administering the competition.

Am I creating a Crypto account when taking part in this activity?

IVY PASS’s fan experience activity is not related to crypto. No crypto account will be created when you take part in this activity.

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