Coach
From 15th November to 1st January, customers will be able to explore Coach’s Holiday collection digitally through ZERO10’s AR Storefront at five physical locations across North America: Boston, Atlanta, Austin, Miami and Toronto.
The aim is to inspire shoppers to unleash their personal style and explore the world of the Coach brand in a fun and immersive way that caters to Gen Z and Young Millennial audiences.
AR Storefront will feature digital recreations of the following holiday styles from Coach: Sequin Penn in Dark Magenta and Black, Metallic Star Bag in Silver, Glovetanned Leather Tabby Shoulder Bag 26 in Black, Patent Signature Leather Tabby Shoulder Bag 20 in Chalk and Silver Mirrored Pearlized Signature Round Frames.
Items will appear on the user’s body with AR special effects, including a pearlescent ribbon, multicolour holiday lights, and animated snowman. These looks will alternate on a timed sequence, allowing users and passersby to experience the entire scope of the digital collection.
Footasylum
Digital display specialist UX Global has completed a project for its long standing client Footasylum on London’s Oxford Street.
The retailer’s recently opened flagship store features more than 50 digital screens and a UK first ‘floating’ LED cube designed, manufactured and installed by the UX Global team.
The latter worked with the Footasylum team to develop the idea for a 5.5m x 3m five sided suspended cube with Philips P2.4 7000 LED screens on all sides, allowing shoppers to view the dynamic content from all angles, including underneath.
The cube offers 75 square metres of display space and its installation involved securing over 1,200 individual LED panels to a bespoke frame attached to the main steel beam running through the store, creating the illusion that it is floating.
Corona
Corona has partnered with experiential e-commerce platform Obsess to transform the beach hut previously seen in its TV ads into an immersive holiday virtual store.
This is part of its new Feliz Navi-Drip Collection with Snoop Dogg’s fashion designer Talia Coles on a limited edition, colour changing can and matching robe.
Within the virtual beach hut, customers can enter a sweepstakes for a chance to win a robe of their own, get into the holiday spirit by watching the Corona Feliz Navidad holiday ad, play a festive game to receive a discount code to purchase gear, and connect to Instacart and Drizly to order Corona online.
“I am thrilled to be collaborating with Corona on this capsule collection, applying my ‘design your life’ mantra to the beer space and holiday season,” Coles says.
“I’ve collaborated with Corona and Snoop Dogg on all of the La Vida Más Fina commercials, so it’s exciting to go a step further, extend the rules around where fashion lives and see my couture designs adorn the brand’s iconic cans.”
Paradies Lagardère
Creative Realities has announced a collaboration with airport retailer Paradies Lagardère.
The heart of the tie up lies in the dynamic digital screens and LED walls designed and installed by Creative Realities.
These serve a dual purpose: to enhance the overall ambiance with seasonal and environmental content while promoting specific products and in-store sales.
Overseeing the complete execution strategy, Creative Realities provided renderings that demonstrated how these installations would augment the airport’s ambiance.
Kingfisher
Kingfisher has launched what is pitched as the first AI powered assistant in the home improvement sector, harnessing the capability of generative AI to support customers with their DIY projects.
Launching initially at Castorama France, this answers customers’ DIY queries and provides step-by-step advice on a range of home improvement projects, as well as tailored product recommendations.
Customers can ask the assistant questions in natural language while shopping online – for example “how do I install a worktop in my kitchen” or “which saw should I choose to cut my worktop?”.
It will answer in a friendly and conversational way with relevant advice.
As well as conversing with customers via text chat, the assistant will soon be able analyse photos to perform visual searches and answer visual queries.
Crate & Barrel
Crate & Barrel has launched its first immersive virtual store in partnership with Obsess.
The fully shoppable offering takes the form of Crate & Barrel’s new flagship in New York City’s Flatiron neighbourhood.
This opened yesterday at 881 Broadway, and features animations and interactive personalisation tools that let customers visualise their own sofa and living room set and build their own bouquet using the brand’s selection of vases and botanicals.