IRF and SITE, along with research partner Oxford Economics, launch 2024 edition of incentive travel survey – TravelDailyNews International

Long acknowledged as the industry’s most comprehensive and globally extensive survey, ITI is back in the field to capture the state of the incentive travel nation for 2024 and beyond.

FRANKFURT – Incentive Research Foundation (IRF) and Society for Incentive Travel Excellence (SITE), along with research partner Oxford Economics, announce the 2024 edition of their joint survey of the global incentive travel market.

Now in its seventh year, the Incentive Travel Index (ITI) is the business event industry’s most authoritative study of the global incentive travel market and its impact on corporations, agencies and the supply chain in destinations.

“The Incentive Travel Index is our industry’s flagship global survey, providing insights from both source markets and destinations. The ITI is an important roadmap for our rapidly evolving industry, disclosing the threats and opportunities that lie ahead and providing indispensable direction as we navigate our way to the future,” said Stephanie Harris, President, Incentive Research Foundation. “We are thrilled to once again collaborate with SITE on the ITI, and look forward to presenting this year’s results to the industry at IMEX America in October 2024.” 

Annette Gregg, CMM, MBA, CEO of SITE, further commented, “This year, with vital input at the design stage from our global community, we’re going deeper with some lines of enquiry, providing more detail and clarity in the survey questions. While the survey will continue to pose the perennial questions around who, how, where and why, it will also focus on today’s emerging themes and the impact for incentive travel now, and in the future, of AI and technology; diversity, equity, inclusion, and belonging, as well as sustainability; geo-political instability; workplace changes; and inflation.”


Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor’s degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.


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